Integration and Diversification as Business Strategies--An Historical Analysis
نویسنده
چکیده
First let me repeat the title, Integration and Diversification as Business Strategies--An Historical Analysis. Then, after a couple of definitions, I want to suggest the nature and the possible value of such an analysis. As for definition, by strategy I mean here a company's basic business objectives and policies. A senior executive defines basic strategy when he asks, "What exactly is our business or what should it be. 9" The definition of integration, that is vertical integration, and diversification, that is product diversification, should become dear as these strategies are described. One other word which will be used often both this morning and in this afternoon's session is structure. Structure for me means the
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